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EU launching deep probe into Google's planned $2.1 billion Fitbit buy

1 month ago   |   By Ars Technica

Enlarge / Logo of Google is displayed on a smartphone by logo of Fitbit in Brussels, Belgium on August 4, 2020. (credit: Dursun Aydemir | Andalou Agency | Getty Images )
Regulators in the European Union are launching a deep investigation into Google's proposed acquisition of wearables maker Fitbit after expressing concerns that giving Google access to Fitbit's user data could "distort competition."
The Commission's in-depth investigation will examine not only the potential outcomes for the advertising market if the transaction goes through, but it will also look at the effects of the deal...
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Google's $2.1 billion Fitbit Takeover Probed by European Commission over Data Fears

Google's $2.1 billion Fitbit Takeover Probed by European Commission over Data Fears

1 month ago   |   By Computer Business Review

Google's £2.1 billion takeover of Fitbit is to be probed by the European Commission amid fears that the acquisition would give the combined company an unfair advantage in the online advertising space.
The Commission has opened an in-depth investigation into the proposed deal, announced last November , under EU merger regulations.
Google said it was pursuing the deal for Fitbit, which makes a range of fitness trackers, to gain a foothold in the wearables market, rather than because of any data-related advantage it might gain.
Concerns have been raised that the takeover would “further...
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