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A tiny biotech's huge bet on a heart pill abandoned by Big Pharma just paid off. Esperion's CEO shares the old-school sales strategy he's planning for the drug

1 month ago   |   By Business Insider

Esperion Therapeutics just got its first heart drug approved in the US, and the CEO told Business Insider the company is pricing the cholesterol-lowering medication at around $10 per day.
"Our industry was built on once-a-day pills for chronic disease," Esperion CEO Tim Mayleben said in an interview.
It's an old-school approach that supports blockbuster hopes for Esperion's pill.
Other companies that have set higher prices for their heart drugs have fallen short in recent years.
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Esperion Therapeutics just received its first US approval...
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