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4 Wege, wie Medien- und Entertainment-Unternehmen ihre Kunden jetzt unterstützen können

1 month ago   |   By Adobe

Von Michael Grier
COVID-19 hat unser aller Leben auf den Kopf gestellt. Eine Folge: Ob im Homeoffice oder in der Freizeit - wir verbringen erheblich mehr Zeit in den eigenen vier Wänden. Das wirkt sich auch auf Medien- und Entertainment-Unternehmen aus. Von Nachrichten über Webinhalte bis hin zum Video- und Musikstreaming: Verbringen Konsumenten mehr Zeit zu Hause, steigt ihr Medienkonsum um knapp 60 Prozent an - das zeigt eine Nielsen Datenanalyse. Doch nicht nur auf Kundenseite ändert sich das Rezeptionsverhalten, auch Mitarbeiter von M&E‑Unternehmen müssen ihre Workflows neu...
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