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Munich, Paris. Stockport: visiting Mercedes' biggest European showroom

5 monthes ago   |   By Autocar

Mercedes Stockport boss Martyn Webb: "Targets are the foundation of the opposite of good retailing
Plush Mercedes dealerships pop up in all sorts of locations, as we discovered on a trip to the North
Up we go to the third floor, out into the lashing rain then clamber up temporary steps held in place by scaffolding. Only now, as we stand in the shadow of a six-metre-high Three-Pointed Star - a handy indication of the scale of what we're surveying - does the size of Mercedes-Benz's largest and newest retailer in Europe, made up of two connected buildings, a dedicated body and paint centre...
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