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Apple Arcade introduces a cheaper annual subscription option

2 monthes ago   |   By Ars Technica

Enlarge / Apple Arcade on the Mac.
For a couple of years now, Apple has been exploring subscriptions as a way to bolster revenue in the face of slowing iPhone growth. This year saw a turning point in that strategy, with Apple TV+ , Apple News+ , and Apple Arcade joining the company's suite of subscription services that already included Apple Music, AppleCare, and iCloud.
But as this is a relatively new frontier for the company , Apple is still testing the waters of different approaches. The latest of these is the introduction of a discounted annual subscription to Apple Arcade priced at...
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