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Gucci's creative director: ‘Fashion is not only about garments'

1 month ago   |   By The Guardian

Alessandro Michele has boosted brand's global sales but CEO warns of coronavirus impact The backstage area of a fashion show is where the magic happens. Hidden from view, models are transformed from gawky 19-year-olds into the living embodiment of a luxury brand's vision via the judicious application of make-up and wigs. The Gucci show in Milan on Wednesday took an unexpected turn, then, by positioning its backstage area on a revolving curtained platform in the middle of the catwalk. Dry ice filled the room, the curtain raised and the key players were revealed: models in their white...
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