Food > Retail

Why DTC brands, like Casper, Harry's, and Native, are selling their goods in the retail stores they sought to disrupt

1 month ago   |   By Business Insider

Summary List Placement The term "direct-to-consumer," by definition, means cutting out the middleman. Over the last decade, companies selling razors, mattresses, clothing, luggage, dog food, and pretty much anything else you can think of, have built their entire brand ethos around the proximity of their product to the consumer.
With this proximity came a value proposition: selling their products directly to consumers enabled higher quality products to be sold at lower prices than the "traditional" brands that are purchased by and distributed by retailers. Buying a razor from the shelves of...
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