Food > Society

The New Name For Uncle Ben's Rice Is Here

28 days ago   |   By Huffington Post

NEW YORK - The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticised as a racial stereotype. Packaging with the new name will hit stores next year. “We listened to our associates and our customers and the time is right to make meaningful changes across society,” said Fiona Dawson, global president for Mars Food, multi-sales and global customers. “When you are making these changes, you are not going to please everyone. But it's about doing the right thing, not...
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Uncle Ben's rice given new name and logo after 'racial stereotyping' row

Uncle Ben's rice given new name and logo after 'racial stereotyping' row

28 days ago   |   By Daily Record

Bosses at the popular food brand said it is 'no better time than now' to change its identity for the first time in more than 70 years.
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Uncle Ben's rice reveals name change amid 'racial stereotyping' concerns

Uncle Ben's rice reveals name change amid 'racial stereotyping' concerns

29 days ago   |   By Evening Standard

The owner of Uncle Ben's rice has unveiled a new name for the brand after the company promised to address "racial bias and injustices" within its visual identity.
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