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The EU approves Google's takeover of Fitbit

2 monthes ago   |   By Pocket-lint

Google's takeover of Fitbit has been approved by the EU after it was called in for investigation in August. It still needs US approval to close the deal, though, and that may be a challenge given that Google is currently undergoing legal issues in the US. The EU says the "proposed transaction leads to very limited horizontal overlaps between the activities of Google and Fitbit." To massage the approval through, Google had to promise not to use Fitbit health data for advertising purposes, contrary to its stance on other products. For at least a decade, Google will have to keep Fitbit...
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