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Gucci abandons "worn-out ritual" of seasonal fashion shows

1 month ago   |   By Dezeen

Gucci 's creative director Alessandro Michele has announced that the Italian brand will be disregarding the fashion calendar's "stale" deadlines, holding shows just twice a year instead to reduce waste.
In a series of entries shared from his personal diary, called Notes from the Silence , Michele inwardly reflects on the environmental damage of the fashion industry and the part his brand has played in this, and his decision to stop following the same cycle.
He explains that Gucci will be abandoning the traditional fashion rota of staging five shows per year under the seasonal labels of...
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