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How luxury suitcase company Zero Halliburton is dealing with a world without travel: Deepening its ecommerce efforts and increasing its philanthropic footprint

1 month ago   |   By Business Insider

Tom Nelson joined the luggage company Zero Halliburton in 2017 to help rebrand the company for the next generation of travelers.
But he is now dealing with the coronavirus and a world where travel has ceased.
A new collection was just launched in January, and luckily shipments to warehouses and stores were made before the pandemic arrived.
Right now, Zero Halliburton is focused on its eCommerce and charitable activities. It wants to develop a closer relationship with customers, and hopes they remember that it did its part during this crisis.
Nelson relayed a favorite quote about handling a...
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