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Skincare is surging across TikTok, Instagram, and YouTube. New data reveals which brands have seen the biggest boosts on social media, from CeraVe to Vaseline

1 month ago   |   By Business Insider

Summary List Placement
Skincare is on the rise on social media, with the industry seeing a spike in engagement across platforms in the last year.
While some industries that are ordinarily strong for influencer marketing have taken a hit during the pandemic, like luxury fashion and travel, skincare has been stable.
A new generation of influencers like Hyram Yarbro with millions of followers have gone viral as "skinfluencers," promoting brands like CeraVe and The Ordinary in their content. At the beginning of March, Yarbro had only 100,000 followers on TikTok. Now, he has over 6 million...
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