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Legendary tech VC Bill Gurley explains why the IPO 'game is rigged' and why Slack and Spotify's disappointing listings haven't shaken his faith that direct listings will become the norm

2 monthes ago   |   By Business Insider

Venture capitalist Bill Gurley thinks direct listings - a newer, more streamlined way for companies to go public - will eventually replace the traditional initial public offering.
Direct listings are better for the companies going public and for everyday investors than standard IPOs because they are by their nature more efficient and more democratic, he told Business Insider in a recent interview.
Gurley has become one of the leading advocates for direct listings, posting about them repeatedly on Twitter and even hosting a special event last fall to promote them.
He argues that traditional...
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