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NYC enlists Billy Idol to discourage drivers from idling. Will it work?

2 monthes ago   |   By Grist

Cars, trucks, and other motor vehicles are the source of 11 percent of fine particulate air pollution and 28 percent of nitrogen oxide pollution in New York City. On Thursday, Mayor Bill de Blasio introduced a new initiative to try to make a dent in that pollution by harnessing the star power of, uh, Billy Idol to try to get New York drivers to stop idling. (Because “idle” sounds like “Idol” - get it?)
At a press conference in front of City Hall, de Blasio and Idol announced a $1 million publicity campaign to encourage drivers to turn off their engines when their cars are stopped. During...
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