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Durex hits the spot with a sexy new logo

1 month ago   |   By Future Licensing

Durex, one of the world's biggest condom manufacturers, has revealed a new brand identity designed by Havas London, in a bid to position itself as an activist championing the "positive reality" of sex. Another new addition to the flat design movement, Durex's new logo does away with the original's convex, reflective style while maintaining the lozenge shape. It's got rid of the light flare so that the 'x' of its name is more prominent, which feels appropriate, given that this only emphasises the X-rated nature of its products. This more modern, simplified mark is another trend we're seeing...
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