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Could FOMO and peer pressure help save us all?

1 month ago   |   By Grist

Thinking about installing solar panels, buying an electric vehicle, or eating less meat? You probably have your friends and neighbors to thank for that.
A growing body of literature suggests that our spending habits are contagious. When you see solar panels sparkling atop someone's rooftop, for example, your roof suddenly looks barren by comparison. Likewise, when you receive a bill comparing your electricity usage to that of your neighbors, you're more likely to adjust your energy usage up or down to match.
A recent paper in the journal Nature Energy reviewed the existing research on...
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