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Everton to drop lucrative deal with gambling giant two years early

1 month ago   |   By The Guardian

Sponsorship was worth £7m a year with SportPesa Decision follows strategic review of operations Everton are to end their sponsorship by the Kenyan gambling giant SportPesa at the end of this season, two years early, the club has announced. The lucrative five-year deal with SportPesa, agreed in 2017 , was one of the most high-profile and increasingly controversial of Premier League club sponsorships by gambling companies, which has prompted campaigners to warn of the social costs and “dire consequences” being caused by the increasing “gamblification” of football.
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