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ZEEL's Prathyusha Agarwal on TV consumption explosion during coronavirus

1 month ago   |   By BizAsia

With the coronavirus pandemic taking the globe by surprise, television and digital streaming consumption has exploded like no other time. BizAsia's Raj Baddhan caught up with Ms. Prathyusha Agarwal, Chief Consumer Officer, ZEEL about how the company is responding to the lockdown and how it is preparing itself for the emerging trend.
The coronavirus has hit the global economy severely, however, the consumption for entertainment platforms including television has seen a huge surge in India, what's your take on this?
This is an unprecedented situation which has no parallel with any other...
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