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Ex-WeWork CEO Adam Neumann just hired a veteran crisis PR firm to revive his brand

Posted On: 24 Oct 2021   |   Posted By: Business Insider

Ex-WeWork CEO Adam Neumann just hired a veteran crisis PR firm to revive his brand

Summary List Placement Adam Neumann, cofounder and former CEO of WeWork, has hired public relations firm Goldin Solutions as the disgraced entrepreneur plots a comeback.
Neumann is investing in startups like a residential concierge service called Alfred and, according to the New York Post , is planning on launching a new company.
Goldin Solutions will represent Neumann as he lays the groundwork for his next business moves. Davidson Goldin, founder of Goldin Solutions, said he was hired by Neumann but declined to go into details.
Neumann's rebound attempt comes as recent and upcoming TV shows - like the Hulu documentary "WeWork: Or the Making and Breaking of a $47 Billion Unicorn," the planned Apple TV series "WeCrashed," and books like "The Cult of We" - put his downfall back in the spotlight.
Goldin is the third crisis PR firm Neumann has hired since his ouster from WeWork in 2019 , following Israel-based publicist Asher Gold , and PR giant Edelman. Goldin is known for representing controversial clients...

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