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This founder launched AppDynamics in the 2008 recession and later sold it for $3.7 billion - now he raised $20 million for a new startup with a plan to win in this tough economy

Posted On: 14 Jul 2020   |   Posted By: Business Insider

Jyoti Bansal founded AppDynamics during the 2008 recession - and sold it a decade later for $3.7 billion.
He says the recession was good for AppDynamics, and give the startup focus during a tough economic period.
Now Bansal is launching a new cybersecurity startup, Traceable, which searches applications' computer code for security issues.
Bansal says persisting while rivals fade, bringing a product quickly to market, and improving the product with customers' is a winning formula.
Visit Business Insider's homepage for more stories .
Jyoti Bansal founded AppDynamics during the economic downturn of 2008. He thrived in the hard times, and got an offer many would have jumped at in a recession - to sell the company for $350. He turned the acquisition offer down, and in 2017 sold the company to Cisco for $3.7 billion (on the eve of AppDynamics' pending IPO, no less) .
Now he's launching a new startup - once again in the middle of a pandemic-besieged economy - with strategy for success in hard times that worked...

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