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The Row, London

Posted On: 18 Oct 2019   |   Posted By: Cereal

The arching windows at 15 Carlos Place, Mayfair, reveal a glimpse of coats in neutral tones: beige, navy and black. An oval light installation by James Turrell floats against a white wall in the entranceway, softly shifting in colour. This meeting point of style, art and design comprises the new London store of The Row, which recently opened as the brand's first European outpost, joining their stores in Los Angeles and New York. The space balances a refined placement of pieces from Mary-Kate and Ashley Olsen's luxurious clothing line with a whimsical arrangement of contemporary art and mid-century furniture, together creating the sense of a dream playhouse in a calm, sophisticated register.
A twisting sculpture made from a crushed car by John Chamberlain is mounted high above two rustic wicker armchairs from France, designed by Michel Buffet. Leather handbags are placed reverently on plinths, and along one wall, folds of cashmere, chiffon and wool - cut in the form of elegant coats, jumpers and blouses -...

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