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Swiss brand On moves from running to hiking with lightweight boot

Posted On: 12 Aug 2019   |   Posted By: Dezeen

Swiss brand On moves from running to hiking with lightweight boot

Swiss running brand On has unveiled the Cloudrock Waterproof hiking shoe that is 35 per cent lighter than a regular boot.
Cloudrock Waterproof is the first hiking boot made by Swiss brand On , which is known for its lightweight running shoes and is reportedly the fastest growing running brand worldwide.
"Though road running is at the core of On, its expansion into trail running and hiking made perfect sense," explained David Allemann, co-founder of On.
"On's home in the Swiss Alps provides the perfect testing ground to inspire, create and deliver the best innovation in performance outdoor gear," he told Dezeen.
On was founded by Allemann, along with Olivier Bernhard and David Allemann in 2010, with the aim of creating running shoes that were based on engineering principles.
"Our disappointment in the lack of innovation in running shoes led to a radical new approach: can the running shoe be redesigned with an engineering solution instead of material innovation?"
"The first prototype, an outsole with glued-on...

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