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Jacqueline Gold: 'We need to stop bringing up boys to be brave and girls to be perfect'

Posted On: 12 Apr 2021   |   Posted By: Marie Claire

Jacqueline Gold: 'We need to stop bringing up boys to be brave and girls to be perfect'

This IWD, Ann Summers CEO Jacqueline Gold CBE gives us some insight into how tough you have to be to hack it at the top... Jacqueline Gold, CBE. Credit: Rex Climbing the business ladder as a woman has its challenges - even in 2021 - and when you get to the top, it doesn't get much easier.
No one knows this more than Jacqueline Gold CBE, CEO of Ann Summers , often credited with freeing the sexuality of women.
‘I originally joined Ann Summers for work experience. I had no intention of staying,' Jacqueline recalled. ‘It was a really male-dominated business - most of the customers were men and only 10% of the women actually went in the shop.'
‘Women wanted to buy sexy underwear and toys to spice up their marriages,' she explained of the need to bring female products to the high street. ‘But they were fed up with what their husbands were bringing home, and were too embarrassed to go into a sex shop.'
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