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Pritika Swarup: 'Women are rewriting the rules'

Posted On: 12 Apr 2021   |   Posted By: Marie Claire

Pritika Swarup: 'Women are rewriting the rules'

This IWD, Model Pritika Swarup talks juggling studies with modelling, diversity in fashion and why she decided to set up her own investment fund Model Pritika Swarup at IMG Models. Concept, Director Benjamin Kaufmann. Location Photographer Carl Chisolm. She's one of IMG's busiest models, who has - impressively - found time to study Financial Economics at Columbia University and support charity initiatives like Operation Smile. Oh, and modelling in one of our latest virtual beauty shoot. Here's what happened when we caught up with multitasking model of the moment, Pritika Swarup.
Do you get nervous before shoots?
At one point I stopped getting nervous. I think when you first start in this industry, you're thrown into situations. You don't know what you're going to be doing and you don't know the people you're working with. But you kind of adjust to that and get used to it. And you're like ‘OK, I'm going to go, be prepared and crush it - regardless of whatever situation I'm in'. I...

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