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Balancing sustainability with beautiful design

Posted On: 18 Sep 2020   |   Posted By: Raconteur

Balancing sustainability with beautiful design

Given our love of online retail, it is not surprising the UK is one of the world's largest producers of packaging waste , at 2.4 million tonnes a year. The good news is 70 per cent of this is recycled.
While single-use plastics have dominated headlines, the industry's carbon footprint results from many factors, notably excessive use of cardboard and non-economical production processes. Coronavirus has exacerbated the issue, causing our consumption of disposables to skyrocket and our recycling bins to fill up.
Brands have this to contend with, alongside creating original packaging designs that stand out in crowded markets. So which companies are successfully balancing impact and sustainability?
You have to analyse the brand you're working with and create a ‘design for life' proposition
Carlsberg: getting rid of single-use plastic
In 2018, global beer brand Carlsberg launched its Snap Pack, which is a way to connect packs of four cans using adhesive glue, rather than plastic rings. Carlsberg tested 4,000 types...

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