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Michael Atkinson: Scottish brands make a splash at America's Natural Products Expo East

Posted On: 9 Oct 2019   |   Posted By: Scotsman

Michael Atkinson: Scottish brands make a splash at America's Natural Products Expo East

When I was a kid and I wanted water, I turned on the tap. It was simple. Hydration wasn't an industry and it wasn't high on the agenda.
I once asked my father late one evening if he wanted a glass of water. He replied: ‘I had one this morning'.
Times have changed. The list of water brands exhibiting at Natural Products Expo East, the huge natural and organic trade show hosted annually in East Coast USA, was lengthy.
Now in its 35th year, the event hosted at the Baltimore Convention Centre provides a glimpse into the latest innovations shaping the future of natural and organic food and beverage, personal care and supplements.
It's a window into the trends that may soon venture across the pond to the UK and Scotland, if they haven't already arrived.
Hydration was a clear trend, delivered through brands I might describe as ‘water plus' - water with a claimed value add through the addition of fibre or caffeine or superfoods.
There was also ‘hydrogen infused' water, alleged to improve performance...

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