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Selling through a downturn

Posted On: 14 Aug 2020   |   Posted By: Tech City UK

With the UK officially entering a recession, it's abundantly clear that the next few months, and perhaps even years, are going to be severely difficult for many businesses. And if you're in the business of selling, it has the potential to be particularly painful. In the middle of an economic downturn it becomes simultaneously harder to sell, and of vital importance that sales are made. Whether you have a dedicated sales team or are having to make pitches with little experience, it's important to think about what's changed and how it might affect your business.
So how do you sell things during a recession? David Clayton of True & North picked up a lot of the skills required by weathering the storm of the 2008/2009 recession. And although the circumstances and repercussions of the Covid-19 induced recession are wildly different, there are some learnings that still hold weight.
Here, David tells us what he thinks are the key things to think about when selling in times of economic crisis.
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