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Where to expand internationally

Posted On: 23 Sep 2020   |   Posted By: Tech City UK

While regional lockdowns have turned virtual experiences into the new normal, there's no real substitute for scaling companies looking to expand into international markets. According to experienced entrepreneurs and digital business leaders at Tech Nation's Expanding Global Tech event held in partnership with the Department for International Trade in September 2020, it's hugely important for ambitious tech companies to do reconnaissance on new markets by spending time in the prospective country in-person.
Just under a quarter of the attendees surveyed at the event said that in order to expand globally they need help acquiring general information to help them decide between key markets. One-the-ground experiences may not be an available option for the foreseeable future, but insights shared by those who have already trodden the path can feed into the first important decision: which region should you expand to? Here are regional tips gleaned from Tech Nation's the day-long, multi-time-zone...

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