What white lies were Brits told as children? And which have they used themselves?  

WHAT WHITE LIES WERE BRITS TOLD AS CHILDREN? AND WHICH HAVE THEY USED THEMSELVES?  

Santa's naughty list is the top white lie British parents tell their children White lies can be a valuable tool to weary parents in...

Europe is becoming more pro-vaccine

EUROPE IS BECOMING MORE PRO-VACCINE

People in nine key European nations are noticeably more willing to get vaccinated against coronavirus With coronavirus vaccination...

 
 
 
How do gamers perceive VR?

HOW DO GAMERS PERCEIVE VR?

In recent years, virtual reality has gained traction and credibility in the global gaming industry. It has become a medium that boasts...

What do Britons think of the government's handling of the COVID-19 pandemic?

WHAT DO BRITONS THINK OF THE GOVERNMENT'S HANDLING OF THE COVID-19 PANDEMIC?

Six in ten say the Government has done a bad job handling the issue overall It has been nearly a year since the first case of COVID-19,...

 
 
 
Britons' attitudes toward national lockdown

BRITONS' ATTITUDES TOWARD NATIONAL LOCKDOWN

Many Britons feel that their fellow countrymen aren't taking this lockdown as seriously as the first one A new YouGov survey, conducted...

Contrasting customers bring different outcomes for JD Sports and Sport Direct

CONTRASTING CUSTOMERS BRING DIFFERENT OUTCOMES FOR JD SPORTS AND SPORT DIRECT

JD Sports and Sports Direct are known rivals and their parent companies own most of Britain's high streets. While both sell many of...

 
 
 
Global study: where do people believe in conspiracy theories?

GLOBAL STUDY: WHERE DO PEOPLE BELIEVE IN CONSPIRACY THEORIES?

Research from the YouGov-Cambridge Globalism Project shows that Britons are among the least likely to believe many global conspiracy...

Has COVID-19 affected Brits' and Americans' love of travel?

HAS COVID-19 AFFECTED BRITS' AND AMERICANS' LOVE OF TRAVEL?

A new year brings the reality of a COVID-19 vaccine closer and those dreaming of travel may soon be able to take the trips they plan...

 
 
 
Voting Intention: Con 38%, Lab 39%

VOTING INTENTION: CON 38%, LAB 39%

Latest YouGov Westminster voting intention figures The latest YouGov/Times voting intention figures show a narrow lead to Labour at...

A quarter of parents say there have been times where they struggled to feed their children

A QUARTER OF PARENTS SAY THERE HAVE BEEN TIMES WHERE THEY STRUGGLED TO FEED THEIR CHILDREN

One in fourteen British parents also say they “always” or “often” find it difficult to provide food for their children during school...

 
 
 
Which lockdown measures will people accept in future pandemics?

WHICH LOCKDOWN MEASURES WILL PEOPLE ACCEPT IN FUTURE PANDEMICS?

Most people in a large global survey support banning foreign arrivals and handshakes, while social media crackdowns and rationing food...

COVID-19: Willingness to be vaccinated

COVID-19: WILLINGNESS TO BE VACCINATED

 
 
 
How good are Britons at following COVID rules, compared to other countries?

HOW GOOD ARE BRITONS AT FOLLOWING COVID RULES, COMPARED TO OTHER COUNTRIES?

While the overwhelming majority of Britons say they've been following the rules, there is reason to suspect many may be exaggerating... A...

How much difference does it make to people where a COVID vaccine was developed?

HOW MUCH DIFFERENCE DOES IT MAKE TO PEOPLE WHERE A COVID VACCINE WAS DEVELOPED?

People would feel most comfortable about coronavirus vaccines developed in Germany, Canada or the UK Brazilian president Jair Bolsonaro...

 
 
 
International study: How many people will take the COVID vaccine?

INTERNATIONAL STUDY: HOW MANY PEOPLE WILL TAKE THE COVID VACCINE?

Thai people, Britons and Danes are the most willing to take the vaccine With COVID-19 vaccines now being rolled out across the world,...

Brands step up to aid vaccine efforts and reap the reputational rewards

BRANDS STEP UP TO AID VACCINE EFFORTS AND REAP THE REPUTATIONAL REWARDS

While many will have brought in the New Year hoping for an early end to the pandemic, 2021 has so far proved to be not that different...

 
 
 
Connected Research Data Systems and The YouGov Cube

CONNECTED RESEARCH DATA SYSTEMS AND THE YOUGOV CUBE

Brand tracking has been around for decades, promising to bring clarity to the difficulties of “measuring the mind” and prove that brand...

Favourability for the pharmaceutical industry hits new high

FAVOURABILITY FOR THE PHARMACEUTICAL INDUSTRY HITS NEW HIGH

Most Britons now see the industry in a positive light Amid the ongoing COVID-19 vaccine rollout, Britons are seeing the pharmaceutical...

 
 
 
Who donates to food banks?

WHO DONATES TO FOOD BANKS?

In YouGov Profiles, we collect data on how Brits interact with charities and it shows us that 2% of them have donated to food banks...

Nine in ten British drivers don't change their tyres over in winter and summer

NINE IN TEN BRITISH DRIVERS DON'T CHANGE THEIR TYRES OVER IN WINTER AND SUMMER

In YouGov Profiles, we asked British car owners if they typically change over the tyres on their vehicle in the winter and summer....

 
 
 



Khabib Nurmagomedov sends brutal message to Conor McGregor after Dustin...

Khabib Nurmagomedov sends brutal message to Conor McGregor after Dustin Poirier defeat

Khabib Nurmagomedov has opened up on Conor McGregor's stunning defeat to Dustin Poirier at UFC 257. Read more ...

Dustin Poirier beats Conor McGregor with second-round stoppage

Dustin Poirier beats Conor McGregor with second-round stoppage

Read more ...

Floyd Mayweather slams con artist Conor McGregor after Dustin Poirier defeat

Floyd Mayweather slams con artist Conor McGregor after Dustin Poirier defeat

Floyd Mayweather has taunted Conor McGregor following his defeat against Dustin Poirier Floyd Mayweather has branded Conor McGregor a con artist following his shock defeat... Read more ...

Manchester United vs Liverpool, FA Cup fourth round: What time is kick-off...

Manchester United vs Liverpool, FA Cup fourth round: What time is kick-off, what TV channel is it on and what is our prediction?

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What channel is Everton v Sheffield Wednesday FA Cup match on? Kick off...

What channel is Everton v Sheffield Wednesday FA Cup match on? Kick off time, live stream and latest team news

Everton will have their eyes on a shiny prize this season as they face Sheffield Wednesday in the weekend slate of FA Cup fixtures live on TV. The Toffees have failed to win a... Read more ...

Maura Higgins says she's had flings with women as she opens up on baby plans

Maura Higgins says she's had flings with women as she opens up on baby plans

Irish beauty Maura Higgins really hopes fellow Love Island star Chris Taylor eventually pops the question as the the 30-year-old star discusses her sexuality and having a family Read more ...

Chelsea vs Luton Town, FA Cup fourth round: live score and updates

Chelsea vs Luton Town, FA Cup fourth round: live score and updates

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End Of Lockdown 'Long Long, Long Way' Off, Says Matt Hancock

End Of Lockdown 'Long Long, Long Way' Off, Says Matt Hancock

Health secretary Matt Hancock has said the end of the coronavirus lockdown is still a “long, long, long way” off. But amid fears schools may not reopen before easter, the... Read more ...

Mum slams 'laughable' Boohoo jeans blunder leaving shoppers in disbelief

Mum slams 'laughable' Boohoo jeans blunder leaving shoppers in disbelief

Roxanne Stobbs discovered there was a waist size difference of seven inches between the three pairs of size 16 jeans she bought - with one closer to a size eight Read more ...

Conor McGregor next fight talks to start Tuesday as Dana White lifts lid on...

Conor McGregor next fight talks to start Tuesday as Dana White lifts lid on UFC options

Conor McGregor suffered a stunning defeat to Dustin Poirier at UFC 257. Read more ...