Phones / Offer / People / Mobile / Money

New mobile phone players continue to lure customers away from network operators

Posted On: 31 Mar 2020   |   Posted By: You Gov

Value for money and special offers are driving mobile phone customers away from conventional networks and towards no-frills alternatives
Between December 2018 and December 2019 seven per cent of the adult phone-owning population changed their network operator. This amounts to some 3.6 million people. But who left their existing network, and where did they go?
YouGov research reveals that mobile virtual network operators MVNOs - the providers who use networksfrom the MNOs who have their own infrastructure - gained over half of mobile switchers, and lost just 37%, for a net gain of 17%. Meanwhile mobile network operators lost 63% and gained 46%, for a net loss of 17%.
While MVNO gains and MNO losses are both down on 2018 (where they were at 23% and 21% respectively), the data suggests that virtual network operators' low-cost, no frills approach to mobile services, which are often just one among other services such as broadband and Pay TV, is continuing to pay off - at the expense of...

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