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Apps far outpace browsers in Americans' mobile time spent

26 days ago   |   By Business Insider

Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. You can learn more about becoming a client here .
The following is a preview of one Media, Advertising, and Marketing report, the US Mobile Time Spent with Media 2020. You can purchase this report here .
The vast majority of mobile time is spent while connected to the internet. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps. The app percentage continues to increase year over...
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TRAVEL IN TIMES OF COVID-19: How the Coronavirus Will Impact Bookings, Sales, and Advertising

TRAVEL IN TIMES OF COVID-19: How the Coronavirus Will Impact Bookings, Sales, and Advertising

26 days ago   |   By Business Insider

Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. You can learn more about becoming a client here.
The following is a preview of one Media, Advertising, and Marketing report, Travel in Times of COVID-19. You can purchase this report here.
When polled by Coresight Research in late February, nearly half of US internet users were avoiding public transportation and international travel, and more than two-thirds expected to steer clear of these travel methods as the coronavirus outbreak worsened.
Fear of...
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