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Influencer contracts are evolving to cover big risks like COVID-19 and governments banning TikTok

14 days ago   |   By Business Insider

Summary List Placement
Like everyone else, influencers are feeling the impact of the coronavirus on business.
Contractual agreements underpin the huge numbers of influencer endorsements and brand deals brokered between companies and digital creators.
But the imposition of travel bans, and the reduction in brand budgets and commensurate declines in ad revenue, has torn up the old rules of influencer marketing.
"There is no doubt that the coronavirus outbreak has changed the brand-creator relationship in influencer marketing, especially when it comes to campaign contracts," said Ben...
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