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Meet the 11 execs who are leading Walmart's effort to challenge Amazon's advertising business

15 days ago   |   By Business Insider

Summary List Placement
Walmart is ramping up its efforts to compete with Amazon's advertising business, taking its ad sales in-house and rolling out a self-serve ad platform and API to sell search ads.
Business Insider identified 11 people who are key to the retailer's advertising push. They include Rich Lehrfeld, recently named interim head of advertising arm of Walmart Media Group, filling a role previously held by Stefanie Jay.
Others include people in marketing, product, and sales, and many come from agency, brand, and media backgrounds.
The stakes are high for Walmart, which wants a...
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