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As DirecTV tanks, AT&T says it will “re-bundle” TV with HBO Max
8 monthes ago | By Ars Technica
Enlarge / AT&T executive John Stankey at a presentation for investors at Warner Bros. Studios on October 29, 2019, in Burbank, California.
AT&T's traditional TV business is tanking, with the company having lost nearly 5 million satellite-and-wireline TV customers since the end of 2016.
But AT&T President John Stankey sees a path forward in recreating the traditional cable-TV bundle on the Internet. AT&T's HBO Max is slated to launch in May 2020 for $14.99 a month, and AT&T has set an ambitious goal of 50 million US subscribers within five years.
A subscriber number like that would make...
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