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New Nissan Ariya electric SUV unveiled ahead of 2021 launch

28 days ago   |   By Auto Express

This is the Nissan Ariya, an all-new, pure-electric SUV from the company that revolutionised the family car market 15 years ago with the Qashqai , and introduced the first mainstream EV, the Leaf, in 2011.
Described by the Japanese manufacturer as a ‘coupé crossover', the Ariya sticks pretty close to the design of a concept that was revealed at last year's Tokyo Motor Show. It's 4.59 metres long - so closer to the dimensions of the X-Trail than the Qashqai - and has a look that's more an evolution of the current Leaf's than a close relation to the rest of Nissan's line-up.
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New Nissan logo revealed alongside Ariya electric SUV

New Nissan logo revealed alongside Ariya electric SUV

28 days ago   |   By Auto Express

Nissan has released an updated version of its company badging to complement the launch of the all-new, pure-electric Ariya SUV .
The updated logo swaps the boxed-in “Nissan” lettering - which has appeared on the company's badge since the 1960s - for a more minimalist design, with slender lines and a narrower typeface. The company's CEO, Makoto Uchida, describes the updated logo as “futuristic, while staying connected to the rich heritage of Nissan.”
• New Nissan Ariya electric SUV unveiled ahead of 2021 launch
Volkswagen recently took a similar stance with its branding, releasing an...
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