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Gucci goes seasonless and declares ‘clothes should have a longer life'

1 month ago   |   By Metro

Models walk the runway at the Gucci Fall/Winter 2020/21 fashion show during Milan Fashion Week in February (Picture: by Daniele Venturelli/Getty Images for Gucci)
Gucci will cut the number of fashion shows they holds every year from five to two as their creative director declares ‘clothes should have a longer life'.
The label will hold two ‘seasonless' shows in an effort to reduce waste.
Alessandro Michele, the company's creative director said: ‘Clothes should have a longer life than that which these words attribute to them.
‘Two appointments a year are more than enough to give time to...
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