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Product placement could soon be added to classic films

19 days ago   |   By Metro

Classics like the Great Escape could be retrofitted with ads
A British technology company has invented a new technique for inserting product placement into films from any era.
Using artificial intelligence, advertising company Mirriad can insert displays for products directly into the film environment, such as a sign for the latest Samsung or Aldi's caterpillar cake .
The technology analyses scenes from any film or TV show to find space where an ad could be inserted - subtly, of course.
Mirriad's ability to work retrospectively means you could find yourself seeing a modern ad in films...
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