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Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model

5 monthes ago   |   By Business Insider

Good morning! One of our big stories of the past week was the agency change at McDonald's, from advertising correspondent Patrick Coffee. Patrick obtained an internal doc from the new agency, Wieden and Kennedy, that just won the fast-food giant's ad business.
Internal memo from McDonald's new ad agency reveals why the world's biggest fast-food chain bucked industry trends to reshape its marketing strategy
Why it matters: With legacy ad agencies under attack from new competitors, agencies have been hyping their ability to use consumer data. The McDonald's move seems to be a repudiation of...
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