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Why Europe is leading the way in plant-based food innovation

1 month ago   |   By Business Insider

Summary List Placement The vegan food market is booming - but this growth doesn't occur evenly across the world.
More than 20% of food launches in the UK in 2020 were vegan, according to data from Mintel's Global New Products Database , making it the world leader.
This figure was 18% for Germany, 16% for Poland, and 15% for the Netherlands - but just 11% for the US.
And even US companies, including Domino's and Starbucks, have debuted vegan versions of popular products in Europe before launching them in their domestic markets.
"A lot of it is down to culture," Ed Bergen, food and drink...
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