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Wendy's is spending $15 million to win the fast-food breakfast battle, even as customers skip morning meals

1 month ago   |   By Business Insider

Wendy's said that a strong breakfast business helped it grow same-store sales to high-single digits in July.
Across the fast-food industry, breakfast sales have dried up.
Wendy's has managed to grow its new morning menu into 8% of total sales and plans to invest $15 million into advertising its breakfast business.
Visit Business Insider's homepage for more stories .
Fast-food breakfast as we know it has dried up during the pandemic. But Wendy's is eager to cash in on customers returning to chains in the morning.
Wendy's reported on Wednesday that same-store sales in the second quarter were...
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