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Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed

1 month ago   |   By Huffington Post

Perfume company Jo Malone has issued an apology after John Boyega was cut from the Chinese version of an advert that he'd helped create. Last year, Jo Malone debuted a new advertising campaign directed by and featuring the Star Wars actor, which showed him walking around Peckham, where he was born and raised, dancing with friends and spending time at home with his family. A reshot version of the ad featuring actor Liu Haoran in similar scenes was recently unveiled for the Chinese market, with a Jo Malone spokesperson having now apologised for the decision to remove John from the...
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Jo Malone apologises after John Boyega is cut from Chinese campaign

Jo Malone apologises after John Boyega is cut from Chinese campaign

1 month ago   |   By Dazed

The perfume and candle company Jo Malone London has issued an apology to John Boyega after a personal campaign he created for the brand was completely reshot for the Chinese market, removing him entirely and not featuring a single Black person.
The actor and activist was named Jo Malone London's first male global ambassador last year and the brand released an originalhellip;
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John Boyega dropped from Jo Malone ad in Chinese reshoot as brand apologises for 'offense'

John Boyega dropped from Jo Malone ad in Chinese reshoot as brand apologises for 'offense'

1 month ago   |   By Evening Standard

John Boyega originally directed, concepted and starred in the award-winning advert
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Jo Malone apologises to actor John Boyega after cutting him out of aftershave ad

1 month ago   |   By Belfast telegraph

British perfume brand Jo Malone has apologised to black actor John Boyega after cutting him out of the Chinese version of an aftershave commercial he helped create.
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