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‘All or Nothing' has changed football

1 month ago   |   By The Spectator

As football clubs have grown from sporting institutions to global brands, the drive to reach wider audiences has seen plenty take unusual steps to tap hitherto unchartered markets.
In addition to kicking a ball around a field for 90 minutes twice a week, some have branched out into things like lifestyle and fashion, like Italian champions Juventus and France's Paris Saint Germain. Some teams have taken on social media personalties, with the likes of AS Roma, Borussia Dortmund and others engaging in sparring matches through Twitter. But the most curious phenomenon has been the ascent of the...
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