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Universities are paying student influencers to warn their peers about coronavirus. A social psychologist explains how that could backfire - and how schools can get it right

9 days ago   |   By Business Insider

Summary List Placement
When "twin-fluencer" sisters Brooklyn and Bailey McKnight tested positive for Covid-19 , they announced it to their 5.8 million Instagram followers in a caption with a disclaimer about their school, Baylor University: "It is NOT due to in person classes that this happened."
The twins have posted regularly about their time at Baylor, including paid partnerships with the university. As Baylor's vice president of marketing and communications and chief marketing officer told the Dallas Observer , the school's Instagram account gained 3,000 followers when the McKnights...
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