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BT ready to break with tradition to chase Netflix generation

1 month ago   |   By The Guardian

Broadcaster will scrap pay-TV packages in favour of monthly opt-ins for prime content BT is to scrap its traditional pay-TV packages and allow customers to pay for prime content such as Premier League football on a monthly basis, as it aims to keep pace with the flexibility offered by streaming services such as Netflix and Disney+. BT has traditionally used its multi billion pound portfolio of rights , from Champions League to Premiership Rugby and boxing, to lock consumers into long-term contracts bundling TV packages with broadband and phone services.
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