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The TikTok generation cares about luxury brands but feels ignored by them. Here's how the big names in luxury can connect with Gen Z

3 monthes ago   |   By Business Insider

A new study by cultural communications agency DeVries Global found that the luxury sector is still struggling to connect with Gen Z, despite the popularity of big-name fashion houses like Gucci and Louis Vuitton .
Industry experts tell Business Insider that luxury fashion is struggling with Gen Z in particular because many luxury brands have yet to successfully utilize social media.
"Brands are going to have to reinvent themselves around sustainability and other things that are more important with the younger customers," Jonathan Treiber, CEO of the management consulting firm RevTrax, told...
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