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Marketing shakeup at Red Bull after Black Lives Matter controversy

1 month ago   |   By Business Insider

Summary List Placement Hi! Welcome to the Insider Advertising daily for October 1. I'm Tanya Dua, a senior advertising reporter at Business Insider, filling in for my colleague Lauren Johnson while she's away this week. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at tdua businessinsider.com.
Today's news: Red Bull's marketing shakeup, the nine main ways creators earn money, and why Molson Coors is making and distributing Topo Chico hard seltzer with Coca-Cola.
Red Bull laid off marketing staff and named a new CMO after internal controversy...
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Red Bull laid off marketing staff and named a new CMO after internal controversy over Black Lives Matter

Red Bull laid off marketing staff and named a new CMO after internal controversy over Black Lives Matter

1 month ago   |   By Business Insider

Summary List Placement
Red Bull has named a new CMO and laid off more than 50 people around the world, mostly in its culture marketing department, following internal controversy over the company's response to Black Lives Matter and the leak of a racially offensive presentation slide.
The culture marketing department is known for organizing and sponsoring concerts, festivals and other events with a big focus on hip-hop music and breakdancing. Multiple employees said leadership credited this work with helping Red Bull perform well during the pandemic, and a June presentation from North...
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