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If shoppers can't get the next-gen console they want, what will they do?

1 month ago   |   By You Gov

The worldwide semiconductor shortage continues to wreak havoc on supply chains across many sectors, particularly gaming consoles. As we gear up for the all-important holiday season, a new YouGov Direct survey reveals what consumers may do if they can't get their hands on a next-generation console.
In the United States, roughly half of consumers who indicated it has been harder for them to purchase their first choice of gaming console say they will seek out an alternative product. In Great Britain, that number is higher at 63%.
The PlayStation 5 and the Xbox Series X have both been hard to...
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