One year ago | By Conservative Home
Lord Ashcroft's latest General Election Dashboard, published earlier this week , found that, when it came to recent campaign events, “four in ten voters recalled nothing at all”. Our proprietor also noted a tendency for both left and right-leaning voters to remember stories and incidents which backed up views they hold already.
This suggests that ConservativeHome's opening position, set out when we began this series of Friday campaign summaries , has proved accurate to date: namely, that bad campaign weeks don't usually matter in general elections - and that good and bad campaigns affect...
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