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Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads - CNET

30 days ago   |   By CNET

The commercials showing the mascot's presumed death and funeral are still expected to run during the Super Bowl.
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Planters is halting its ads featuring the death of Mr. Peanut after Kobe Bryant's fatal helicopter crash

Planters is halting its ads featuring the death of Mr. Peanut after Kobe Bryant's fatal helicopter crash

30 days ago   |   By Business Insider

After the announcement of the death of Mr. Peanut last week, Planters is pausing its Super Bowl campaign in light of the sudden death of basketball icon Kobe Bryant.
A Planters spokesperson told Business Insider the brand is pausing paid advertising on channels like Twitter and YouTube as well as "some other outreach," following the fatal helicopter that killed Bryant and his young daughter.
According to the spokesperson, "no change has been made to our plans for Super Bowl Sunday," which is expected to include a funeral segment for Mr. Peanut.
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