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Storm brewing with Euro 2020 sponsors as Cristiano Ronaldo ducks out of Portugal press conferences

1 month ago   |   By CaughtOffside

When one of the most famous personalities on the planet decides to besmirch your brand in front of millions, it's never going to go down well.
That's the situation which Coca Cola faced when Portugal captain, Cristiano Ronaldo, addressed the press recently.
MORE: Liverpool mess up quality free transfer
As he prepared to take questions, he purposefully move two bottles of the drink out of camera shot and replaced it with water, leading to suggestions that he'd wiped up to £4bn off of the share price of the company in so doing.
Given that the brand is a major sponsor of the tournament, and...
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